How do you currently locate specific videos in collections?
User Research 📝
Interviewed TikTok users
Would the ability to save videos to multiple collections improve your experience?
Do duplicate collection names affect your experience?
Key Findings 📚
❗️Time-Consuming Navigation:
Users found locating specific videos difficult without search and sorting.
❗️Confusion with Duplicate Names: Users were frustrated by collections with identical names.
❗️Interest in Multi-Collection Saving: Users expressed a strong desire to categorize the same video in multiple ways.
User Persona 👩🏻💻
Proposed Solutions 🎯
Enhanced Search Bar 🔍
Multi-Collection Saving 🗂️
Duplicate Name Alert 🚨
Advanced Sorting Options 🧩
User Flow 🙌🏼
User flow showing how TikTok users can view, organize, and create collections with enhanced sorting, multi-collection saving, and duplicate name alerts for a more streamlined experience.
Modifications 🪄
Before
After
Enhanced Search Bar 🔍
Lets users quickly locate specific collections by typing keywords.
Lets users quickly locate specific videos by typing keywords.
Before
After
Advanced Sorting Options 🧩
Allows users to arrange collections by:
Alphabetical (A-Z): Sort collections alphabetically.
Interaction Frequency: Order by most to least interacted collections.
Video Count: Sort by the number of videos in each collection.
Before
After
Duplicate Name Alert 🚨
Prompts users to choose a different name if a duplicate is detected, preventing confusion and keeping collections organized.
Before
After
Multi-Collection Saving 🗂️
Enables users to save a single video across multiple collections, offering flexibility and improved accessibility.
Outcome ✨
The added features have streamlined content organization, making it easier for users to locate and manage saved videos. Users responded positively.
Thank You
Thank you for exploring this case study. I hope it provided a clear view of my approach and dedication to user-centered design.